Organisation’s once faced several hurdles getting video onto the web: data-intensive video files that downloaded slowly over low-bandwidth connections, and users having to install special players to view video in pop-up windows.
Most people now access the web using high-bandwidth connections, and web designers and developers are standardising on the Flash video (FLV) format. Video plays directly in the page through Adobe Flash Player, without requiring additional plug-ins, which means that your video can be seen by 98% of people using the web.
Video is an incredibly rich medium that can be effective in itself, or in complementing other means of communication. In the past the primary way of getting your message across was through the print medium, now it is through the thousands of hits you receive on your website.
New technology has brought us to the point in which even the smallest organisation on the tightest budgets can now include video as part of their web offering. The question is no longer can I include video on my website?, but‚ how do I make the most of my video content and the power of the web to better engage my clients? Getting a promotional video on your website, providing links to video content on email campaigns, and developing a supporter base within YouTube, are simple, effective, and affordable ways of generating new support for your organisation.
